Content Means Value
Are you struggling to coming up with content ideas for your blog?
Or maybe you create plenty of blog posts, but they get few views and even less engagement?
If you find that creating engaging content is challenging then perhaps you should keep reading.
Your blog is not about your business, it’s about your customers.
The more you create content that helps your customers overcome problems and succeed, the more engaged they’ll become with your blog.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”.
Every post on your website should do one or both of these things.
If you are writing how-to style posts that provides readers with a step-by-step process to completing a task, or accomplishing a goal, you are educating. If you write a blog post that offers insight such as a personal story of success, case studies, or motivational-style posts, you’re empowering your audience.
Content that either educates or empowers is the easiest way to create posts that become sticky. This means that you’ll be able to encourage visitors to return to your website again in the future as well as to subscribe to your feed or newsletter. It’s also one of the easiest ways to create share-worthy content and to position yourself as an authority in your market.
Another thing to consider when writing content for your blog is to focus on evergreen content. That way the content you post today should still be relevant months from now because it doesn’t become outdated quickly. This will cut down on the time you spend rewriting or revising content and prevent you from having to remove content that no longer provides value.
Writing an engaging blog post is not an easy task, you always have to commit to provide value to your readers. The main strategy should be to either solve your readers problems or answer their questions.
Yes, people go to your blog to find a solution to a problem however, you will want to give them another objective as well. That is to build a connection with you.
There is no need to write like a professional, write as if you were talking to yourself. Write as if you have the right knowledge to answer their questions or to solve their problems. Show them that you are willing to share your knowledge but also that you yourself are going through the process of learning. People will relate to you because you have taken that journey or that they are taking the journey with you.
High quality, informative and unique content is the key to your blog’s success. It’s what forms the foundation for your entire business, but it also is the driving force behind turning that traffic into subscribers.
Focus on building high quality content pages on your blog before you do anything else. You should aim to have 4-5 pillar posts before you start to drive traffic to your site. That will give your visitor’s enough reason to return to your site and to leave a positive impression in the mind of your target audience.
When it comes to the length of your content, search engines prefer longer blog posts that provide informative, original content, so try to write posts that are between 1000-1500 words in length.
Think this is difficult to do?
It’s really not. Start out by creating an outline for every post and then add in images, bullet points and sub-headers that break up the content into digestible sections and keep readers glued to the page.
Whenever possible, try to write how-to or step-by-step style posts. Not only are they easier to write, but they’ll provide actionable information that your readers will love.
Don’t be afraid to link to other bloggers! Not only is this a great way to provide additional value by guiding your readers to other resources that may help them, but it’ll make it easier for you get on the radar of authority bloggers in your niche market.
The goal is to impress your readers so much that they return to your site again and again because they know you provide value, and are a reliable source of information.