One of the easiest ways to boost engagement, build a following and become a thought leader or influencer in your market is by creating a Facebook group.
A Facebook group serves as a communication channel between you and an ever-growing community of potential customers and joint venture partners.
With a Facebook group, you’re able to take advantage of the heavy traffic that Facebook provides, and you’ll be able to connect with your audience who finds you just by entering in keywords relating to your niche.
Best of all, growing a Facebook group is easier than you may think and won’t cost you anything at all. In fact, you don’t have to set up one paid advertising campaign to attract thousands of members.
The Power of A Group
Facebook is the most popular social media platform in the world. It’s also one of the top visited websites with more than 3 billion users logging in every single day. Many of which, spend hours on the platform browsing timelines and reading content.
So, clearly this is a great place to be if you want to grow your business!
The tricky part?
Standing out in the crowd so you can capture attention and build a loyal following!
Facebook groups will help you do this quickly and easily (and at no cost).
In case you’re new to the idea of a Facebook group, here’s a quick overview:
Facebook allows users to create groups that bring people together. Groups are typically focused on a specific subject matter and help connect people with the topics that matter most to them.
It’s a great way to seek out like-minded individuals, but it’s also a fantastic way to build a list, grow an audience, jump-start a membership site or even test out ta digital product.
There are many different features that make Facebook groups a stand-out resource for building an engaged community. This includes the ability to share posts, pin announcements, upload documents, photos and files with approved group members.
You can also set your privacy settings based on your objectives. For example, if you want your group to be available to anyone who finds it you can set it to public.
Or, if you want to create a secret mastermind-style group that’s only available to paid members, you can set the group to private or secret and then approve members individually.
When it comes to building a tribe using the Facebook group platform, the possibilities are endless. Groups can be an invaluable marketing tool that connects you to your core audience, and best of all, they’re entirely free to set up.
And if lead generation is important to you, Facebook groups make the exceptionally easy, because you can set up a group designed to target a segment of your audience and then pin a link to your landing page where people can subscribe to your list.
Facebook groups can also help establish you as a thought leader in your market, and help you build your brand by making it easy for people to see what you have to offer.
Groups also work within Facebook’s algorithm’s, which means that the more likes, shares and comments shared within your group, the more likely your group will appear when people search for relevant content.
And finally, you can easily automate your Facebook marketing by using HootSuite, a popular tool that helps you schedule posts so that your group is always kept up to date.
Creating Your Group
First, you need to decide what your group’s objective is.
Do you want people to find it easily so that you can build a large audience quickly? Or, do you want your group to be available only to those who were provided with a link to join?
When it comes to assigning a group type, here are your options:
Anyone logged into Facebook can join your group. In addition, existing group members can invite and add anyone they choose.
Closed groups require those who are interested in joining to submit a request which can be approved by a group admin. Members can invite others to join the group, but all requests can be set for admin approval.
Secret groups aren’t visible or easily found without a user being provided with the direct link to join. This means that members need to be invited and can’t add or invite other people.
Clearly, a public group will get you the most exposure and will help you grow a group quickly. However, depending on what you plan to use the group for, you’ll want to consider your options carefully, because once a group has a few hundred members, the privacy setting can’t be changed.
If you aren’t sure what to start with, consider a closed group. You’ll still be able to grow an audience quickly, but you’ll be in control of who you approve and how quickly your group grows.
Closed groups are often more management because rather than a swift influx of members joining, you can grow it naturally, over time. It’s also a lot easier to ensure that your group stays on target and focused on your niche.
Secret groups serve as great auxiliary components to online courses and training because they provide your students with the option to learn from others, to ask questions and connect with you on a personal level. And because they’re only available to paid members or students, the exclusivity factor makes them even more valuable.
You’ll also want to give your Facebook group a name that aligns with your brand. If you operate a single domain, try to secure the same name for your group. If it’s not available, consider what other keywords are likely to be used by people searching on Facebook for similar channels.
Keep your group name short and sweet.
When it comes to creating a Facebook group that will stand out and capture attention from those within your market, there are a few things to pay close attention to. Don’t overlook any of this!
You’ll want to to create a Facebook cover that represents your group topic. Make sure it’s properly sized so that it looks just as good on mobile devices. 820 pixels wide and 312 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. If your uploaded image is smaller Facebook will stretch it to fit — making it look blurry. You’ll want to verify these dimensions because Facebook’s image requirements are constantly changing.
Your group description is important because it tells prospective members what it’s about and what to expect. This is also where you’ll want to inject relevant keywords that will help people find your group. Highlight the benefits of joining your group and include any special features, discussions or added perks that members receive.
For example, one popular group offers members with discount codes that aren’t available anywhere else.
Add a link to your mailing list:
Add this to your group’s description or include it in a pinned post or announcement so that new members are encouraged to subscribe to your mailing list to stay up to date.
Add a Headline:
Keep your group’s headline short and concise. You want it to grab attention and speak to your audience so keep it to 15 words or less.
Create a Promotion Policy and Rules:
Decide what kinds of promotions are allowed and include it in your group rules section. By default, Facebook offers a pre-written set of rules that you can easily modify or edit to fit your needs.
Choose a Moderator:
While you may not need one when just starting out, as your group grows you’ll likely want to accept help from someone else in your niche.
Tip: Consider making one of your most active and trusted members a moderator. A moderator can help keep out spam and ban problematic members, but they can’t make any important changes to your group.
If you want to grow a highly-targeted group that will help connect with you with your tribe, you’ll want to carefully create a content schedule so that you’re able to stay focused and on track. Time to get to work….